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Super Apps Reconfigure the Financial Services Market

Summary by Consumotic
In terms of the penetration of financial services, it would seem that there are two Mexicos: one to the North with 84 percent access for its inhabitants; and another to the South, with only 67 percent, while the national gender gap is still very high, with only 36 percent access to credit for women, 8 percentage points less than for men. “The figures change when you talk about digital financial services, because at least in the case of DiDi, 46 …
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In terms of the penetration of financial services, it would seem that there are two Mexicos: one to the North with 84 percent access for its inhabitants; and another to the South, with only 67 percent, while the national gender gap is still very high, with only 36 percent access to credit for women, 8 percentage points less than for men. “The figures change when you talk about digital financial services, because at least in the case of DiDi, 46 …

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The superapps – digital platforms that integrate services such as transport, payments, trade and financial products into a single application – begin to consolidate as a new engine of financial inclusion in Mexico, according to a study prepared by The Competitive Intelligence Unit (CIU) and Didi's financial services division.One of the main findings is the advancement in knowledge and adoption. Currently, more than 19.5 million people use digita…

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El Economista broke the news in on Thursday, March 26, 2026.
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