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Sugar, winding down and shifting demand highlight WineVit Day 1

Liz Thach of Wine Market Council, center, answers questions about consumer preferences and beliefs at the Washington Winegrowers Association’s 2026 WineVit conference on Feb. 10 at the Three Rivers Convention Center in Kennewick, Washington. Melissa Clubb of L’Ecole No. 41, left, and Danny Brager of 3 Tier Beverages, wait their turn to speak. (TJ Mullinax/Good Fruit Grower) Consumers think wine has a lot of added sugar and say that’s one of the …
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Good Fruit Grower broke the news in on Tuesday, February 10, 2026.
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