Success abroad requires more than a product

Over the past decade, Lithuania has made an incredible breakthrough in the startup ecosystem. According to Unicorns Lithuania, there are over 1,000 startups active in Lithuania today, including 9 unicorns, i.e., they are valued at over 1 billion USD. The rapid growth of digital companies has allowed some Lithuanian companies to expand internationally, but many of them still face an invisible barrier: although European markets may seem similar on…