'People get too stuck on their job title': Confessions of an agency-based creator on challenges of the creator economy

'People get too stuck on their job title': Confessions of an agency-based creator on challenges of the creator economy

A marketing associate and creator discusses the difficulty of the strictly-defined lanes that exist at agencies and why today’s social media landscape requires more flexibility.

‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy

This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series → Advertising industry professionals have been eyeing the creator economy — not only to understand it…

Some people do not think enough about their career, which is explored in The C.E.O. diary by Judith Burley

The creator economy has become a major concern in the advertising industry, particularly due to its favorable representation of clients and their...

SUBBD Token Presale: Exploring a Blockchain Approach to the Creator Economy

The creator economy is buzzing with activity these days, but it’s far from perfect. Platforms often claim a big chunk of creators’ earnings, and fans sometimes feel left out of the loop. That’s where SUBBD steps in, a newcomer built on Ethereum, rolling out its $SUBBD token presale. So, what’s SUBBD all about, and how does it plan to stir things up? The Creator Economy’s Growing Pains The creator economy is valued at around $85 billion. While it…