KC Current wins over female fans — and advertisers

KC Current wins over female fans — and advertisers

A partnership between the Kansas City Current and a fertility clinic shows how women's teams are forging innovative sponsorship deals that go beyond traditional sports marketing.

Study: Women’s sport has broad appeal

Sky Sports, in partnership with Gemba – the sports data & analytics company – has published a study on women’s sport fandom. Sky, which says it is the UK’s biggest investor in women’s sport’s rights, conducted in-depth research to uncover what’s driving fan engagement, where the biggest opportunities lie, and how the industry can accelerate […]

Women’s Sport Trust appoints new Trustee and launches board apprenticeship scheme - Womens Sport Trust

The Women’s Sport Trust (WST) has appointed a new Trustee and three Board apprentices as we continue to add experience and expertise to our work. As well as welcoming new faces, WST is also saying goodbye to one of its long-standing trustees, as Laura Weston, co-founder of See You At Jeanie’s, steps down after over seven years of service. WST CEO and co-founder Tammy Parlour said, “Laura has been a huge part of the Women’s Sport Trust story and …