US EditionStudy Union of Brands X Kantar Media: Digital Explodes, Traditional Media Resists
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After a first publication in January 2025 covering the period 2019-2023, the Union des marques and Kantar Media recently presented an update of their exclusive study on advertising investments in France, enriched by data from the year 2024. Idea ? To offer a new reading and to counter received ideas on the dynamics of the French advertising market. Often perceived as a homogeneous bloc, the French advertising market is finally much more nuanced …
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