Study: Paramount-WBD Deal Signals New Era of Streaming Scale

Parks Associates: Combined Paramount-WBD will reach half of U.S. broadband households

The Warner Bros Studios logo is seen on a building along Hollywood Blvd. in Los Angeles, California on May 28, 2007. (Photo: Flickr user abgpt) Paramount’s aggressive bid to acquire Warner Bros Discovery (WBD) wouldn’t just give the combined company a stronger position in the film and television production business, it would also extend the reach of its combined streaming properties at a time when competition in that sector is hot, according to …

Study: Paramount-WBD Deal Signals New Era of Streaming Scale

Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach

Paramount and WBD spend big on K Street amid merger headwinds

Paramount and Warner Bros Discovery spent almost half a million dollars on lobbying at the start of the year whilst battling opposition from states, lawmakers and Hollywood icons lining up to fight the $110 billion merger.

WBD Deal Would Give Paramount Streaming Reach Rivaling Netflix and Disney: Parks

A Paramount Skydance purchase of Warner Bros. Discovery would extend the company's reach to 57% of all U.S. internet households, putting it on par with streamers Netflix, Google, Amazon and Disney, Parks Associates said Monday. Those four each reach nearly...

Parks: Merged Paramount-WBD Would Reach 57% of U.S. Internet Households

The pending merger between Paramount Skydance and Warner Bros. Discovery will generate a media combo that reaches 57% of U.S. internet households, positioning it alongside Netflix, YouTube, Prime Video, and Disney in viewer engagement, according to new data from Parks Associates. Parks contends that nearly two-thirds (64%) of domestic internet households use Netflix, making it … Continue reading "Parks: Merged Paramount-WBD Would Reach 57% of U.…

Paramount-WBD would reach 57% of US internet homes

Paramount’s proposed acquisition of Warner Bros. Discovery would give the combined group reach into 57% of US internet households, according to new research from Parks Associates. The research firm said the merger would place the enlarged company close to the scale of Netflix, Google, Amazon and Disney, each of which reaches close to 60% of US consumers through their streaming platforms and services. Netflix remains the most widely used streamin…