Study indicates both IU basketball programs have top-15 enterprise value

Study indicates both IU basketball programs have top-15 enterprise value

Despite disappointing results on the court, the men’s IU basketball program remains one of the nation’s most valuable. That’s according to a new study by Ryan Brewer, an associate professor of finance at Indiana University Columbus, reported on by the Wall Street Journal. Brewer’s analysis finds Indiana has the third highest enterprise value ($279 million) in the nation among all men’s college basketball programs.  At $34 million, his data indic…