Study finds AI models develop distinct citation habits

Study finds AI models develop distinct citation habits

New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.

Why AI platforms give different answers to the same question – 17M citations analysed

New research from Yext reveals that AI platforms each have their own distinct “information personality”, shaping the answers users see. Based on the analysis of 17.2 million AI citations across OpenAI, Gemini, Claude and Perplexity, the study reveals that AI answers are drawn from model-specific sourcing styles, instead of a shared pool of information As consumers increasingly turn to AI for recommendations, comparisons and research, the finding…