US EditionFixated Acquires Studio71 To Build The Creator Economy Stack
The combined company will manage more than 1,000 creators and billions of monthly views across major social platforms.
- On Friday, Fixated acquired Studio71's North American creator business from German media conglomerate ProSiebenSat, combining their talent representation and production capabilities under one platform.
- ProSiebenSat is divesting North American operations to reposition as a digital-first European powerhouse, while Fixated continues its acquisition strategy supported by a $50 million investment from Eldridge Industries secured in December.
- Collectively, the two companies house more than 1,000 creators across platforms like YouTube and TikTok, with rosters including Dhar Mann Studios and Joey Graceffa among other top talent.
- Leadership from both companies will manage the integration process over the next 90 days, with Co-CEO Adam Boorstin expressing enthusiasm to "accelerate its growth with Fixated across content production, distribution, and monetization."
- CEO Zach Katz positions Fixated as a "one-stop shop" for creator-led media, offering end-to-end infrastructure to take creators from first upload to nine-figure businesses without leaving the platform.
11 Articles
11 Articles
ProSiebenSat.1 Sells U.S. Creator Business Studio71 To Fixated
ProSiebenSat.1 Media is selling North American creator business Studio71 US to Fixated. The deal, financial terms of which are not being disclosed, is for all companies operating under the Studio71 US banner and does not include the Studio71 business in German-speaking countries, which stays within the Unterföhring-based group. Studio71 US is one of the original […]
ProSiebenSat.1 separates itself from other marginal activities. The creator business in North America under the brand Studio71 US was sold. In the DACH area, however, the brand remains part of P7S1.
Creator firm Fixated continues acquisition streak by scooping up the Studio71 network
With its latest acquisition, Fixated is moving its roster of creator partners into four-digit territory. The talent firm, which works with digital stars like Sketch and the Botez Sisters, has acquired the end-to-end creator company Studio71. The financial terms of the deal were not disclosed. Studio71’s previous owner, the German mass media company ProSiebenSat.1, is only selling the company’s North American business to Fixated. Its operations i…
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