Strongbow Enhances Accessibility for Visually Impaired Shoppers with Navilens Technology – RetailWit

Strongbow enhances accessibility for visually impaired shoppers with Navilens technology – RetailWit

The Heineken UK-owned brand Strongbow has added NaviLens technology to its packs, becoming the first major alcohol brand in the UK to add an assistive technology feature directly to its packaging. Rolling out across all Strongbow SKUs in the grocery, wholesale and convenience channels from… This story continues at Strongbow enhances accessibility for visually impaired shoppers with Navilens technology Or just read more coverage at Talking Retail

Strongbow adds NaviLens tech to boost packaging accessibility

Strongbow has become the first major alcohol brand in the UK to add assistive technology directly to its packaging, with the introduction of NaviLens QR codes across all of its SKUs. New packs have already started rolling out across the off-trade. The Heineken UK-owned cider brand said the move builds on its ambition to lead the category through inclusivity. The high-contrast, smartphone-readable markers link to the NaviLens app, which provides …

Heineken’s Strongbow becomes first major alcohol brand to add NaviLens technology to packaging

Heineken’s Strongbow cider has become the first major alcohol brand to incorporate NaviLens technology, designed to support visually impaired people, into its packaging.

Strongbow enhances accessibility for visually impaired shoppers with Navilens technology

The Heineken UK-owned brand Strongbow has added NaviLens technology to its packs, becoming the first major alcohol brand in the UK to add an assistive technology feature directly to its packaging. Rolling out across all Strongbow SKUs in the grocery, wholesale and convenience channels from… This story continues at Strongbow enhances accessibility for visually impaired shoppers with Navilens technology Or just read more coverage at Talking Retail