US EditionVideo game actors are voting on a new contract. Here’s what it means for AI in gaming
LOS ANGELES, JUL 09 – The contract includes over 15% pay raises and sets clear limits on AI use, requiring performer consent for digital replicas to protect artistic autonomy, union leaders said.
- Members of SAG-AFTRA vote by Wednesday at 5 p.m. Pacific on an 11-month strike-ending deal covering pay, likeness control, and AI protections.
- After nearly two years of failed negotiations, the 2024 strike by video game performers began last July, driven by fears that unregulated AI could displace them and threaten their artistic autonomy.
- The tentative agreement restricts AI-generated digital replicas, requiring written performer consent during lifetime and after death, with creation time compensated as work time.
- Union members ratified the deal, delivering pay raises, likeness controls, and AI protections, with over 160 games signing interim agreements enabling some work to continue.
- Beyond the vote, the $187 billion global industry faces a pivotal moment as AI regulations may determine its long-term trajectory and risk serious consequences if left unregulated.
64 Articles
64 Articles
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Video Game Actors Contract Ratified: SAG-AFTRA Leaders Talk Gaming Execs’ Reckoning With Hollywood’s AI Standards, 11-Month Strike’s Turning Point
Following an 11-month strike plagued by back-and-forth disputes over Generative AI, SAG-AFTRA has ratified its new contract with major video game companies including Activision, Disney Character Voices, Electronic Arts, Epic Games, Formosa Interactive, Insomniac Games, Take 2 Productions and WB Games Inc. Per a statement issued by the actors union Wednesday, “In national voting completed […]
Chicago Tribune
Independent EspañolThe results of the vote on a tentative contract between video game performers and their employers could arrive as early as Wednesday night. If ratified, the contract would formally end a nearly three-year effort by Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiators to obtain it. The process, which included an 11-month strike against major video game manufacturers, hinged on how artificial intelligence…
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