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Strictly Come Dancing Star Urges 'Listen to Your Gut' After Falling for Scam

GREATER LONDON, ENGLAND, JUL 20 – Ore Oduba was targeted after publicly endorsing Mel Robbins, with scammers exploiting AI to impersonate the podcaster who has over 20 million subscribers, the presenter said.

  • Ore Oduba, the former Strictly Come Dancing champion and television host, disclosed in 2025 that he was deceived by a sophisticated online fraud involving a false invitation to appear on Mel Robbins' podcast.
  • The scam followed Oduba's public support for Robbins's book The Let Them Theory on ITV's Loose Women, and he initially trusted the communication despite noticing the email address had misspelled Robbins's name and was sent from a Gmail account.
  • On 20 July, Oduba posted a six-minute Instagram video expressing his shame and embarrassment upon realizing the invitation he received was a scam, reflecting on how surprising it was given his experience hosting a show about fraudsters.
  • He described the scam as “SO convincing” and “scary,” noting AI aided the manipulation, and urged others to “listen to your gut, it’s most likely telling you the truth,” while expressing gratitude for Mel Robbins' swift response.
  • Oduba’s experience highlights how even knowledgeable individuals can be deceived, suggesting caution amid increasing AI-driven scams, especially for vulnerable people prone to emotional blind spots.
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Strictly Come Dancing star urges 'listen to your gut' after falling for scam

Strictly Come Dancing winner and BBC presenter Ore Oduba shared on Instagram how he fell victim to an online scam.

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The Independent broke the news in London, United Kingdom on Sunday, July 20, 2025.
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