Strengthen Your Museum with Data
Summary by American Alliance of Museums
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Strengthen Your Museum with Data
The past few weeks have many of us feeling uncertain about the future. I’m writing to remind you of an opportunity to reduce some of that uncertainty with cold, hard facts. Since 2020, AAM has partnered with Wilkening Consulting to provide timely, actionable information about attitudes, behavior, and expectations around our field via the Annual Survey of Museum-Goers (ASMG). The deadline is looming for your organization to enroll in the 2025 coh…
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