US EditionStreaming’s Researchers on Radio’s Big Questions
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Streaming’s Researchers on Radio’s Big Questions
They are questions that programmers grapple with on a weekly basis, or should. How much weight should streaming have in music decisions? Is it the only metric that matters now? If a song isn’t streaming, does a callout story still matter? Can airplay affect or merely reflect streaming? What songs are stations missing, even with their greater attention to streams? What is the role of gut now? Those are also the questions that this column stares …
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