US EditionStreaming is overtaking theaters for movie watchers, an AP-NORC poll finds
About 75% of U.S. adults streamed new movies at home at least once last year, driven by convenience, cost, and shorter theatrical release windows.
- On Aug. 21-25, the AP-NORC poll found American moviegoers are now likelier to watch new releases at home, with about three-quarters streaming at least once in the past year.
- The pandemic reshaped viewing habits as studios now release films faster on streaming services, and convenience plus the average movie ticket cost of $13.17 push many from theaters.
- The AP-NORC poll shows streaming may be more accessible for lower-income Americans while higher-income adults attend theaters occasionally; adults under age 30 stream new releases monthly nearly twice as often as they attend theaters.
- Theaters are fighting for a 45-day exclusive window even as the North American box office rises more than 4% from last year but stays down over 22% from the 2019 box office baseline.
- Individual habits differ markedly: Sherry Jenkins says `It's much more convenient` streaming multiple services, while Maryneal Jones, 91, avoids streaming due to ticket costs and waits for TV.
22 Articles
22 Articles
Gen-Z has no nostalgia for the big screen—unless it's the 'Minecraft Movie'
Americans are more likely to watch newly released movies from the comfort of their own homes instead of heading out to a theater, according to a new poll. About three-quarters of U.S. adults said they watched a new movie on streaming instead of in the theater at least once in the past year, according to the survey from The Associated Press-NORC Center for Public Affairs Research, including about 3 in 10 who watched new movies on streaming at lea…
Associated Press News
Streaming is overtaking theaters for movie watchers, an AP-NORC poll finds
A new poll finds Americans are more likely to watch recently released movies from the comfort of their own homes instead of heading out to a theater.
The charm of watching movies in theaters is fading
WASHINGTON — Americans are more likely to watch newly released movies from the comfort of their own homes instead of heading out to a theater, according to a new poll. About three-quarters of U.S. adults said they watched a new movie on streaming instead of in the theater at least once in the past year, according to the survey from The Associated Press-NORC Center for Public Affairs Research, including about 3 in 10 who watched new movies on str…
Coverage Details
Bias Distribution
- 47% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
