Stray Kids' Felix Achieves New Beauty Milestone With HERA Ambassadorship

Stray Kids' Felix Achieves New Beauty Milestone With HERA Ambassadorship

Stray Kids' Felix is adding yet another impressive line to his resume, signing on as the new global brand ambassador for Korean beauty brand HERA.

Stray Kids’ Felix Becomes HERA’s First Male Global Ambassador, Replacing BLACKPINK’s Jennie - K-POP NEWSWIRE

Amorepacific’s luxury beauty brand HERA has named Stray Kids member Felix as its new global ambassador. This marks the first time HERA has selected a male model to represent the brand worldwide, following a six-year partnership with BLACKPINK’s Jennie. Felix recently signed an endorsement deal with HERA. Jennie had been the face of the brand since early 2019 and was instrumental in promoting the cosmetic brand to the global audience. Her departu…

Stray Kids’ Felix Appointed As Global Brand Ambassador For Beauty Brand HERA

Stray Kids’ Felix (스트레이키즈 필릭스) continues to shine as K-pop’s it-boy with his many brand deals. After landing the role as Gong Cha’s global brand ambassador, the rapper was announced as the newest global brand ambassador for Korean beauty brand HERA! On 6th August 2025 (Wednesday), Amorepacific and HERA confirmed that they’ve recently signed a contract with Felix, signing him on as a model for the brand. The Stray Kids member takes over the ambas…