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Strava Releases 12th Annual Year in Sport Trend Report, Revealing That Doomscrolling Is Out, Movement Is In
Strava's 2025 report shows Gen Z prioritizes real-world fitness and community, with 30,000+ surveyed and 180 million global users highlighting active lifestyle shifts.
- Today, Strava announced the Year In Sport Trend Report, showing younger generations shifting toward active fitness and boasting over 180 million users worldwide.
- Report data show Gen Z leading the change, turning from passive scrolling to active experiences, with 30% planning to spend more on fitness in 2026 despite 65% affected by inflation.
- Strava's community-powered Routes feature shows high engagement, with a new route created every 19 seconds, and New Clubs on Strava nearly quadrupled to one million, while 46% of respondents used AI tools and Runna provided training insights.
- Device and footwear data indicate that three quarters of Strava users logged workouts in-app, with ASICS Novablast topping shoes and Apple Watch remaining top device this year.
- Active travel patterns suggest users stayed closer to home and were 22% more likely to vacation domestically in 2025, with Copenhagen as the fastest metro and Uri, Switzerland the most photo-worthy.
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Strava Releases 12th Annual Year in Sport Trend Report, Revealing That Doomscrolling Is Out, Movement Is In
New global data shows how Gen Z is prioritizing fitness, connection, and community—plus unveils the year's top gear and new global city leaderboards.
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Leaning Left2Leaning Right1Center15Last UpdatedBias Distribution83% Center
Bias Distribution
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83% Center
11%
C 83%
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