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Strava Just Sued Garmin, Here’s What that Means for the Best Garmin Watches

Strava alleges Garmin infringed two patents and violated a 2015 cooperation agreement, demanding a ban on devices with the disputed features amid branding disputes.

  • In a Colorado federal complaint, Strava has sued Garmin, alleging patent and agreement breaches related to segments and heatmaps, filed on September 30th.
  • After months of talks, Strava says it notified Garmin by June 30, 2025, and again in July about branding rules set on July 1 with a November 1 compliance deadline.
  • For historical context, reporting shows Strava cites patents 9297651, 9778053, and 9116922, while reports note Garmin had heatmaps in early 2013 and launched Garmin Edge 1000 segments in 2014.
  • Strava is seeking a court-ordered ban to stop Garmin selling products with segments or heatmaps, but says it will not disrupt syncing on Forerunner, Fenix, Epix watches, or Edge bike computers.
  • Industry observers note the dispute highlights control over user data and subscription revenue, risks fracturing a decade-long Strava–Garmin partnership, and raises doubts amid the upcoming Strava IPO.
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Bicycle Retailer and Industry News broke the news in on Thursday, October 2, 2025.
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