US EditionStrauss Zelnick on why Take-Two ‘missed the boat’ in mobile – then bought Zynga for $12.7bn
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Strauss Zelnick on why Take-Two ‘missed the boat’ in mobile – then bought Zynga for $12.7bn
Take-Two boss Strauss Zelnick has admitted he was skeptical of mobile games in the early-mid 2010s, and as a result his firm “missed the boat” during those early boom years. Speaking on the Game Theory podcast (also embedded below), Zelnick said he started to look at mobile more seriously in 2019, and eventually ended up buying Zynga for $12.7bn in 2022. Zelnick also suggested Take-Two could go out and acquire more game companies “if it makes se…
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