US EditionStop selling products, start creating value: The business leader's path to increased profitability
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Stop selling products, start creating value: The business leader's path to increased profitability
In the latest blog to feature on the website of one of our key Founding Partners, leadership development specialists QuoLux, Professor Malcolm McDonald caught our eye with this opening line: “I’d like to explain how a winning marketing strategy will make you richer”.McDonald has published more than 50 books, sold more than half a million copies, and worked with directors in hundreds of companies.In this blog on market planning and strategy, the …
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