Steve Jobs' Strategy to Hire Tim Cook when Apple Was Close to Bankruptcy

Infobae

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Factuality

Ownership

By 1998, the company seemed destined to run out and so they took great risks

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Factuality

Ownership

Tim Cook, then vice president at Compaq, received a call from Steve Jobs in 1998. Apple, on the verge of bankruptcy, needed a radical change. Although many discouraged Cook from joining the company, he decided to follow his intuition after a meeting with Jobs. Jobs’ vision, focused on the product and the consumer, convinced him that it was a unique opportunity. At that time, Apple faced a difficult decade and seemed destined to disappear. Howeve…