Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78

Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78

Steve Hayden, co-creator of Apple’s “1984” Super Bowl ad and a creative legend, has died

'1984' Macintosh ad writer Steve Hayden dies aged 78

Steve Hayden, one of the writers behind Apple's iconic "1984" ad for the original Mac, has died.The famous "1984" Macintosh ad — image credit: AppleIt's one of the most famous ads ever made, and 36 years after its official only airing, Apple's "1984" was being used by Epic Games in its case against the company. Along with Brent Thomas and ad director Lee Clow, Steve Hayden wrote the original ad — starting with a pitch deck shown to Steve Jobs.Ac…

Apple ‘1984’ creator Steve Hayden has died

Credited with driving Ogilvy’s growth.

Steve Hayden, writer of Apple’s famous ‘1984’ ad, dead at 78

Steve Hayden (image: Ogilvy) Steve Hayden, the acclaimed advertising copywriter behind Apple's iconic "1984" commercial that reshaped the tech-culture dynamic, and who later became vice chairman of Ogilvy, has passed away at 78. Tim Nudd for AdAge: ‎ Hayden built a career bridging Madison Avenue persuasion and Silicon Valley daring, creating campaigns that not only sold products but shaped industries. The defining moment of his long and distingu…

Writer behind Apple Macintosh

William Gallagher 2025-08-29 10:32:00 appleinsider.com Steve Hayden, one of the writers behind Apple’s iconic “1984” ad for the original Mac, has died. It’s one of the most famous ads ever made, and 36 years after its official only airing, Apple’s “1984” was being used by Epic Games in its case against the company. Along with Brent Thomas and ad director Lee… Source

Vale Steve Hayden: Legendary Copywriter Behind Iconic ‘1984’ Apple Spot Passes Away, Aged 78

Hayden leaves an exceptional legacy in advertising.