Stellantis Hits Back at Worried Dealers: 'We Are Fully Committed'

Stellantis reveals 2025 growth strategy with incentives, big game ads, expanded lineup

Stellantis North America executives revealed the company’s 2025 growth strategy during a closed-door meeting with Chrysler, Dodge, Jeep, and Ram dealers at the 2025 NADA Show. The automaker will increase marketing ad spend, launch a competitive incentive program, and introduce more affordable trims into the product lineup. The strategy aims to drive growth, stimulate consumer demand, and restore dealer confidence. During the meeting, Stellantis …

Stellantis Hits Back at Worried Dealers: 'We Are Fully Committed'

After a disastrous sales year for Dodge, Jeep, Ram, and Chrysler, Stellantis executives presented a plan to dealers designed to turn things around.

Stellantis promises US dealers affordable Rams, predictable incentive programs

When Stellantis was eager for margins, it let dealership lots get clogged with high-margin cars while competitors cut their prices. When the company needed to sell its inventories quickly, the incentives were both massive and unpredictable, coming and going quickly. Some dealers took advantage of this to offer huge “discounts” including some rebates few may ...