All Those Super Bowl Ads on AI Were a Strange Mess

All Those Super Bowl Ads on AI Were a Strange Mess

AI-generated ads dropped the ball at this year’s Super Bowl

It feels like everyone who produced ad spots for this year's Super Bowl with generative AI failed in terms of making gen AI seem useful or like something worth getting excited about. Though we've seen plenty of AI-generated commercials before (at previous Super Bowls, no less), this year's event was oversaturated with them. That's in part because image and video generation models have become more sophisticated in the past year - though still sub…

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What if the AI is the paperclip in the story, and we’re the ones obsessed with making them? CC-licensed photo by Rob Faulkner on Flickr. You can sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam. A selection of 9 links for you. Holding together. I’m @charlesarthur on Twitter. On Threads: charles_arthur. On Mastodon: https://newsie.social/@charlesarthur. On Bluesky: @charlesarthur.bsky.soci…