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Starbucks to give all North America salaried employees 2% raise this year, company says

The 2% raise for all salaried North American employees supports Starbucks' turnaround plan to improve service and operational efficiency after six quarters of sales declines.

  • Starbucks will increase the salaries of all its salaried staff across North America by 2% this year, covering corporate personnel and store managers alike.
  • This raise follows nearly a year of a turnaround effort led by CEO Brian Niccol to reverse declining sales and improve store service.
  • Niccol's plan includes refreshing the menu, increasing store staffing, streamlining orders with technology, and cost controls through zero-based budgeting.
  • Starbucks granted some executives $6 million stock grants tied to cost control and turnaround progress, while corporate bonuses last year were paid at 60%.
  • The 2% salary increase ensures a uniform merit adjustment across all teams, supporting improvements aimed at enhancing customer experience, reducing delays, and creating a more welcoming store environment as part of the company’s recovery plan.
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Reuters broke the news in United Kingdom on Monday, August 18, 2025.
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