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Starbucks prioritises experience over aggressive promotions, says CMO Mitali Maheshwari
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Starbucks prioritises experience over aggressive promotions, says CMO Mitali Maheshwari
New Delhi: In the heart of New Delhi’s Connaught Place stands Hamilton House, a nearly century-old building that once housed the capital’s first Starbucks outlet more than a decade ago. The company has now reimagined the flagship location as its latest Starbucks Reserve store in Delhi NCR. Starbucks describes the space as more than just another cafe. It is being positioned as an immersive store designed to deepen engagement with coffee craftsman…
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