US EditionStarbucks moves to the next phase in its turnaround: Winning over employees
- Starbucks is focusing on winning back employees and customers through promises such as adding more seating in cafes and promoting from within.
- During the Leadership Experience event, CEO Brian Niccol emphasized a strategy to restore Starbucks' culture and address employee concerns about workloads.
- Starbucks plans to add assistant managers and increase staffing, allowing store managers more control over staffing needs.
- Starbucks introduced a new coffee called the 1971 Roast and plans to restore seating in cafes, responding to complaints from customers and employees.
11 Articles
11 Articles
The CEOs of Starbucks and Chipotle hit the gym together each morning—they bounce ideas off each other at 5 am between sets
Despite competing for consumers’ eating-out budgets, Starbucks CEO Brian Niccol and Chipotle CEO Scott Boatwright spend most mornings together in the gym. In between sets, they discuss the latest trends, like AI and the protein craze, while also kindling a friendship—something some business leaders say can be a struggle. At 5 a.m., before most of their customers have even ordered their first latte or burrito bowl, Starbucks CEO Brian Niccol and …
Starbucks is one of the most recognizable coffee chains in the world.
Starbucks revives café culture with fresh focus on seating and staff growth
As Starbucks rolls out its turnaround plan to re-engage customers and restore investor confidence, it is also zeroing in on one key group—its store managers. This internal revival involves bringing back café seating and creating more leadership opportunities from within the company. The company is reversing past decisions that had stripped thousands of seats from Starbucks locations in recent years. These earlier remodels were meant to streamli…
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