Starbucks is pioneering the ‘coffeehouse of the future’ with comfy chairs and couches as its CEO pushes to reimagines its stores

Frankfurter Allgemeine

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For the coffee giant Starbucks, there has always been only a steep upward trend in recent decades: the chain has more than 40,000 stores worldwide, generates 36 billion US dollars in sales and has over 130,000 different beverage variations on offer. But now the company is in the most difficult situation since the 2008 financial crisis. What's going on?