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Standards Meet Scale in Retail Media to Deliver for Brands: DG Media’s Austin Leonard – Beet.TV
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Standards Meet Scale in Retail Media to Deliver for Brands: DG Media’s Austin Leonard – Beet.TV
PALM SPRINGS, CALIF. – Retail media standards are no longer a side conversation for the most patient people in the room. They are front and center, especially as more brand dollars flow into the channel. Speaking at the IAB Annual Leadership Meeting, Austin Leonard, vice president and general manager of the DG Media Network at Dollar General, said the pressure from brands is clear. “Brands are asking for more transparency,” he said, adding that …
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