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Stagwell (STGW) and Microsoft Advertising Become First to Integrate Copilot Directly Into Live Media Campaigns
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Stagwell (STGW) and Microsoft Advertising Become First to Integrate Copilot Directly Into Live Media Campaigns
Stagwell, the challenger network transforming marketing through AI, announced an industry-first launch of the integration of Microsoft’s Model Context Protocol (MCP), an open standard that enables AI to securely connect to live data, tools and workflows, where the Copilot agent is embedded directly into Stagwell’s global media agency Assembly’s paid search operations and live campaigns. The solution demonstrates how AI can move beyond testing an…
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