US EditionStagwell CEO Joins United Airlines CMO to Reveal Why Human Creativity Beats AI at Cannes Lions 2025
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Since the Industrial Revolution, the human labor force has been gradually replaced by machines that do not rest, do not collect wages and perform their tasks accurately. In advanced economies, repetitive or dangerous jobs are already automated, depending only on technicians who supervise them. We thought creativity would be our last bastion in front of the machines. We were wrong.
·Lima, Peru
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