Ad Tech Briefing: Stagwell’s Freestar Deal Brings Buying and Selling Under One Roof

Stagwell Snaps Up Freestar to Bolster Owned Media Ambitions

The adtech firm's publisher inventory and audience data will be integrated into the holdco's AI Media Machine.

Stagwell acquires Freestar, putting publisher ad sales under an agency group

Freestar says it has driven over $1bn for publishers such as Fortune Media. No price or data terms were disclosed. What changes for the publishers it serves?

Stagwell buys Freestar, putting publisher ad sales inside a holdco

Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent.

Stagwell acquires publisher ad tech company Freestar

Digest: Stagwell Acquires Freestar in Supply-Side Push; Anthropic Files for IPO as Losses Mount

In today’s Digest, we discuss Stagwell acquiring Freestar to expand further into the supply side of ad tech, Anthropic filing for an IPO and revealing rapid revenue growth alongside heavy losses, and Instacart reportedly exploring a sale, with DoorDash and Uber among the potential buyers.

Stagwell acquires Freestar to expand programmatic advertising and publisher monetization business

Stagwell acquires Freestar, expanding its programmatic advertising and publisher monetization capabilities across a network of more than 1,000 publishers.