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Studio Ghibli-Backed Group Urges Sam Altman's OpenAI to Stop Using Japanese Art in Sora 2 AI Training

Japanese publishers demand OpenAI halt use of copyrighted works for AI training, citing copyright law violations and threatening legal action if ignored.

  • Last week, Japan's Content Overseas Distribution Association wrote to OpenAI urging it to stop training AI on copyrighted works from members like Studio Ghibli without permission.
  • The firm's 'ask forgiveness, not permission' strategy has allowed users to generate images of copyrighted characters and deceased celebrities, drawing complaints from Nintendo and the estate of Dr. Martin Luther King, Jr.
  • Japan's Content Overseas Distribution Association says reproducing works like Sora 2 during training may be infringement, as Japan's copyright system generally requires prior permission.
  • Aggrieved rights-holders can pursue lawsuits, even as U.S. law remains unclear; U.S. courts gave mixed signals in Anthropic's case, which fined pirating but found no training violation.
  • After ChatGPT's native image generator release, users widely prompted Studio Ghibli-style recreations, and OpenAI CEO Sam Altman changed his X profile to a `Ghiblified` picture.
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As far as generation AI is concerned, the services available have long faced criticism for not being really "generative", but rather derived, as the models are based on existing data for training, using them as a kind of inspiration when creating new assets, code or solutions. That’s why training data is absolutely crucial for companies such as OpenAI, Meta and Google. But other content creators are beginning to realize.

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Game Developer broke the news in on Monday, November 3, 2025.
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