Spotlighting the most impactful F1 marketing campaigns from the last five years - BlackBook Motorsport

Spotlighting the most impactful F1 marketing campaigns from the last five years - BlackBook Motorsport

In 2020, the sports marketing playbook was torn up almost overnight. The Covid-19 pandemic meant rights holders were forced to rapidly reimagine how they engaged fans and generated revenue. Traditional methods were abandoned, new sponsorship categories emerged and brands saw an opportunity to gain a foothold – and perhaps nowhere more than in Formula One. Though initially devastating, the pandemic inadvertently accelerated a commercial explosion…