Spotify Unveils Spotify Live Experiences, Its First Events Sponsorship Product

Spotify Unveils Spotify Live Experiences, Its First Events Sponsorship Product

Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi. "We wanted...