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Spotify to raise monthly subscription price to $12.99 in US and other markets
Spotify’s third U.S. price increase in three years raises individual Premium plans to $12.99, aiming to invest in product features and strengthen subscription economics.
- On January 15, Spotify announced Premium price increases for subscribers in the United States, Estonia and Latvia effective with their February billing date, while new customers face immediate charges.
- Company leaders said the price changes support adding audiobooks, videos and podcast features while Daniel Ek became executive chairman and Gustav Söderström and Alex Norström serve as co‑CEOs.
- Family plans will increase from $19.99 to $21.99 per month, and Duo Premium will rise from $16.99 to $18.99, according to Spotify.
- Analysts, including JPMorgan, predicted the U.S. hike could increase Spotify's revenue by $500 million, and Spotify shares jumped 3% in premarket trading on Thursday, while commentators note it now leads price comparators Apple Music, YouTube Music and Amazon Music Unlimited.
- This marks Spotify's third U.S. price increase in three years, affecting a platform with more than 281 million paid users, 25% of whom are in North America.
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The new Spotify premium subscription price table will apply in your next billing cycle
Spotify has again increased the cost of its subscriptions, something that has been expected for months and that, as usual, affects millions of users.This does not come as a surprise, as rumors have been ringing for months as if it were a soundtrack.It is true that, for the moment, the rise has been applied in some countries, but everything seems to indicate that it also arrived in Spain later.The music streaming platform has confirmed the rise i…
·Madrid, Spain
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Total News Sources46
Leaning Left9Leaning Right0Center19Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 32%
C 68%
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