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Spotify Is Launching a Major Expansion of Its Fitness Content. Here's What's New
The new hub adds guided workouts, playlists and more than 1,400 Peloton classes, as Spotify says nearly 70% of Premium users work out monthly.
- On Monday, Spotify launched a new Fitness hub, offering Premium subscribers access to more than 1,400 on-demand Peloton workout classes alongside free content from independent wellness creators.
- Nearly 70% of Premium subscribers work out monthly, and Spotify identified more than 150 million fitness playlists on the service, prompting investment to deepen user engagement and daily app usage.
- The partnership provides ad-free classes including strength, cardio, and yoga, though Peloton's signature bike workouts are excluded; creators like Chloe Ting also contribute content accessible to both free and Premium users.
- For Peloton, the agreement accelerates a pivot toward scalable, high-margin content distribution; Spotify's Vice-President and Global Head of Podcasts Roman Wasenmüller described the move as expanding into a 'true daily wellness companion.'
- Wasenmüller described the launch as 'truly just the beginning,' signaling that Spotify plans to aggregate more partnerships rather than producing original fitness content to convert existing music listeners into fitness users.
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15 Articles
Spotify is now a fitness app too
In its quest to become an all-in-one app, Spotify is now breaking into the fitness app world by offering "guided workout experiences" and on-demand Peloton classes. Premium subscribers will get access to Peloton's library of more than 1,400 classes in the app, while both Free and Premium can browse curated playlists (they're listed under the genre "fitness.") Spotify Spotify said the classes are primarily in English, but there are some options i…
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