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Spotify Launches DM Feature in a Move to Become More Social

Spotify is introducing an in-app messaging feature called Messages on August 26, 2025, enabling users in select markets to share music, podcasts, and audiobooks via mobile devices.
The rollout follows Spotify's effort to boost user engagement amid struggles in its advertising business, with Messages complementing existing content sharing on platforms like TikTok and Instagram.
Messages supports one-on-one encrypted chats, allowing users aged 16 and older to connect with people they previously shared playlists or plans with, using text and emoji reactions after message request acceptance.
Spotify states the feature offers a dedicated inbox to streamline sharing and tracking recommendations while users maintain control through options to accept, reject, report, block, or disable messaging entirely.
Spotify plans to expand Messages soon to other regions including the US, Canada, Brazil, and Europe, which could increase in-app interaction and foster more word-of-mouth recommendations for content discovery.

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Spotify launches DM feature in move to become more social

(The Hill) -- A new Spotify feature is letting its users slide into each other's DMs — or direct messages — directly in the app. Outside of the music streaming platform, users have been able to share links to songs, podcasts and audiobooks through text or social media platforms. Spotify said that changes are coming with the launch of Messages, expected later this week. "Our goal is to give users what they want and make those moments of connectio…

1 day ago·Los Angeles, United States

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