US EditionCalifornia Regional MLS Launches New Initiative to Convey Importance of Representation
- On May 19, 2025, California Regional MLS launched the Value of Representation initiative in Chino Hills to support over 103,000 real estate professionals.
- CRMLS created this initiative as part of its ongoing Value Redefined campaign to address the current turmoil and uncertainty affecting many real estate agents.
- The initiative offers downloadable resources and guiderails to help busy agents without dedicated marketing teams clearly communicate their unique value to clients.
- Nicole Aguilar, CRMLS Chief Marketing Officer, explained that their goal is to provide tools that help users communicate the important contributions they make—contributions that many clients may not fully recognize.
- This initiative emphasizes the risks of entering real estate transactions without professional representation and encourages agents to better promote their expertise.
22 Articles
22 Articles
California Regional MLS Launches New Initiative to Convey Importance of Representation
The "Value of Representation" initiative is part of CRMLS's continued "Value Redefined" campaign CHINO HILLS, Calif., May 19, 2025 /PRNewswire/ -- California Regional MLS, the most distinguished multiple listing service in the country, has launched a new initiative to support real estate professionals in their client communications. The initiative, known as the Value of Representation, is part of CRMLS's continued Value Redefined campaign, aimed…
California Regional MLS Launches New Initiative to Convey Importance of Representation - PressReach
The “Value of Representation” initiative is part of CRMLS’s continued “Value Redefined” campaign CHINO HILLS, Calif., May 19, 2025 /PRNewswire/ — California Regional MLS, the most distinguished multiple listing service in the country, has launched a new initiative to support real estate professionals in their client communications. The initiative, known as the Value of Representation, is part of CRMLS’s continued Value Redefined campaign, aimed …
Spot Real Estate Offers Full-Service Representation for Just 1% Commission
Lake Zurich, IL , US, 05/19/2025 / SubmitMyPR / Spot Real Estate has officially launched in Chicago, offering home sellers full-service brokerage representation for only a 1% commission, well below the standard 3% to 4.5% typically charged by most firms. Founded by veteran Chicago real estate agent Mark Miles, who brings over two decades of experience, including a leadership role at a $1B local brokerage, Spot Real Estate aims to provide high-va…
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