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SportyBet signs DJ Khaled as Nigeria’s gambling economy surges
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SportyBet signs DJ Khaled as Nigeria’s gambling economy surges
DJ Khaled is joining SportyBet as a global brand ambassador. The Grammy-winning producer and cultural figure will front a campaign called “We The Bet”—a reworking of his trademark phrase for the Lagos-headquartered platform owned by the Sporty Group. “This partnership is about winning on all levels,” Khaled said in the announcement. “It’s about believing in yourself, making major moves, and celebrating success along the way.” The deal follows a …
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