Sports Direct live updates as store opens with Liverpool FC legend

Sports Direct live updates as store opens with Liverpool FC legend

Sports Direct opens today with a ribbon cutting by a Liverpool FC legend

In pictures: Frasers Group unveils Sports Direct flagship in Liverpool

Frasers Group has opened a new store in Liverpool, bringing together Sports Direct and Everlast Gyms+ under one roof.  The store, which is located on 35 Church Street, Liverpool, spans 90,000 sq ft across three floors. It brings together sportswear and contemporary brands such as Nike, Adidas, Under Armour, Hugo and Levi’s, with each floor zoned by sport and training type. The store’s in-build Everlast Gym+ which occupies the full third floor, f…