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Report: Women’s sports on pace to reach $2.35B in 2025

  • Deloitte Global reports that women's global sports revenues nearly doubled from $981 million in 2023 to $1.88 billion in 2024, with a projection of at least $2.35 billion for 2025.
  • Basketball and soccer are expected to remain the leading revenue-generating women's sports globally, with basketball projected at $1.03 billion and soccer at $820 million for 2025.
  • North America and Europe are projected to be the largest markets for women's elite sports, generating revenues of $1.39 billion and $420 million respectively in 2025.
  • The Rugby Women's World Cup in the United Kingdom and the 2027 FIFA Women's World Cup in Brazil are expected to create new commercial opportunities and boost revenues in women's sports.
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According to Deloitte's forecasts, global income from professional women's sport could increase by 240 per cent in four years and reach $2.35 billion in 2025.

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Elite women's sport revenue to top $2 billion: Deloitte

Global revenues for women's elite sport are on track to top $2 billion in 2025, with commercial appeal at an all-time high, according to financial experts Deloitte.

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Forbes broke the news in United States on Tuesday, March 18, 2025.
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