Report: Women’s sports on pace to reach $2.35B in 2025
- Deloitte Global reports that women's global sports revenues nearly doubled from $981 million in 2023 to $1.88 billion in 2024, with a projection of at least $2.35 billion for 2025.
- Basketball and soccer are expected to remain the leading revenue-generating women's sports globally, with basketball projected at $1.03 billion and soccer at $820 million for 2025.
- North America and Europe are projected to be the largest markets for women's elite sports, generating revenues of $1.39 billion and $420 million respectively in 2025.
- The Rugby Women's World Cup in the United Kingdom and the 2027 FIFA Women's World Cup in Brazil are expected to create new commercial opportunities and boost revenues in women's sports.
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112 Articles
It’s an ‘incredible’ time for women’s professional sports, but there’s more room to grow
There’s a lot of momentum around women’s sports right now, as ad spending doubled in 2024 and the largest dedicated female sports fund recently announced it has expanded from $150 million to $250 million. While these leaps and bounds are notable, more progress is needed to ensure this isn’t a fleeting moment—but rather the beginning of transformative change. Of course, more money always helps, too. “Women’s sports is skyrocketing and it’s becaus…
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