Spending On Promotions In Supermarkets Hits Highest Level This Year

UK supermarkets spend hundreds of millions on promotions as grocery price war intensifies

Britain’s biggest supermarkets are pumping hundreds of millions of pounds into promotional deals as competition in the grocery sector heats up amid ongoing cost of living pressures. Almost 30 per cent of supermarket spending was on special offers and discounts in the four weeks to 20 April, according to figures from market research group Kantar. The surge in promotional activity equates to £347 million spent on price cuts, many linked to loyalty…

Spending On Promotions In Supermarkets Hits Highest Level This Year

Latest data from Kantar shows that take-home sales at the leading UK grocers rose 6.5% over the four weeks to 20 April, boosted by Easter falling later this year and an uptick in promotions as stores battled for shoppers. The (more…) The post Spending On Promotions In Supermarkets Hits Highest Level This Year appeared first on KamCity.