Specsavers gets in bed with Elton John for global launch - DecisionMarketing

The Rocket Man Launches Specsavers Eyewear Line

Elton John cranks up the specs appeal for a line of eyeglasses that riff on his songs we'll be hearing until the end of time.

Specsavers gets in bed with Elton John for global launch - DecisionMarketing

Specsavers is launching a major integrated  marketing campaign across YouTube, OOH, press, social and in-store to highlight its global partnership with Elton John Eyewear, in what is claimed to be one of the brand’s biggest ever product launches.  The Elton John Eyewear collection is exclusively available at Specsavers and features 13 optical frame designs and two limited edition sunglasses, all named by Elton John after either an iconic song, p…