Spanish consumer in 2025: multichannel, impatient and demanding with deliveries and returns

Self-employed and small businesses selling online have an increasingly demanding customer before them. The 2025 buyer does not distinguish between physical and online stores, demands flexibility, values speed and does not tolerate delivery failures, or complicated return processes. This is reflected in the Ecommerce Delivery Benchmark Report 2024, prepared by the Packlink messaging comparison platform, based on surveys in eight countries, includ…