US EditionSouthwest Airlines deflects bag policy backlash to Dallas Mavericks: 'It's not like we traded Luka...'
- Southwest Airlines has ended its "two bags fly free" policy, leading to widespread customer anger on social media.
- Southwest Airlines credited the changes to a need for increased loyalty, as stated by CEO Bob Jordan.
- Social media reactions included criticism of a post from Southwest that compared the change to the controversial trade of Luka Doncic by the Dallas Mavericks.
- Travelers expressed dissatisfaction, with some indicating they would reconsider flying with Southwest due to the new policy.
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Southwest Airlines slammed as 'tone deaf' for social media joke
Let the lesson be learned, social media managers: There is a time and place for jokes. This apparently was not one of those times. Southwest Airlines has been catching heat for its recent policy reversal. "Allowing bags to fly free" has been a marketing tool of the company for years, but as announced earlier this week, that will no longer be true for customers purchasing the lowest-priced plane tickets. The change begins on May 28. The airline w…
·Los Angeles, United States
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Leaning Left4Leaning Right2Center8Last UpdatedBias Distribution57% Center
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