US EditionSouth Africa: Absa unveils groundbreaking brand TVC exploring AI, identity, and the story behind the numbers
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Absa’s AI Clone of Fifi Peters Pushes Banking Into a Bold New Future
Forget chatbots and robo-advisors, Absa just introduced an AI-powered digital clone of award-winning journalist Fifi Peters, and it’s rewriting the rules of what’s possible in African banking and marketing. The bank’s latest television commercial, “The Story Behind the Numbers”, features an unscripted conversation between Peters and her digital twin, an AI replica so lifelike it mirrors her tone, thinking style, and emotional intelligence. The r…
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