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Sources: Disney won't run ads in ad-free tiers, despite change to user agreements

Sources say Disney changed its terms to allow promotional spots for its own shows and live events, not third-party commercials, on ad-free Disney Plus tiers.

Summary by The Desk
Content from ESPN Plus is available through a dedicated tile on Disney Plus. (Courtesy image, Graphic by The Desk) The Walt Disney Company has no forthcoming plan to stream traditional commercial advertising during on-demand programming on its Disney Plus app, despite a small tweak to its terms of service that appears to give the company permission to do so in the future, according to multiple sources who spoke with The Desk this week. The affir…

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Digital streaming platform Disney+ has changed its subscription agreement, allowing for the display of advertisements and promotional content in all packages. The updated Disney+ Subscriber Agreement includes...

Disney+ has introduced new terms regarding ad display through changes to its subscription agreement. With this update, ads, sponsorships, or promotions will be displayed before and after content in all subscription options, including the "Ad-Free" package.

In the last few days, the Internet has been excited about rumours that Disney+'s Standard and Premium formulas would incorporate ads. Today, the streaming platform is finally responding to the controversy about a new eshittification of its service. [Read more]Find all of Frandroid's articles directly on Google. Subscribe to our Google profile so you don't miss anything!

Disney+ has implemented a critical change to its terms of service, allowing for the display of advertisements and promotional content across all subscription packages.

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The Desk broke the news on Monday, September 21, 2026.
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