Elon Musk and X Reportedly Threatened to Sue Companies That Wouldn’t Advertise

Elon Musk’s New Business Model For ExTwitter: Give Us Money Or We Sue

As you’ll likely recall, in late 2023, Elon Musk told advertisers to “go fuck yourself” and “don’t advertise” in response to a question about advertisers feeling uncomfortable placing their brands next to the kind of content that Musk was promoting via the ExTwitter algorithm. But the full context of the quote is interesting in retrospect:…

Elon Musk and X Reportedly Threatened to Sue Companies That Wouldn’t Advertise

Verizon and Ralph Lauren made advertising deals with X after Musk’s social media platform threatened them, according to a new report.

X threatened lawsuits to pressure advertisers into returning, report says

A new report from the Wall Street Journal details just how far X owner Elon Musk and CEO Linda Yaccarino have gone to claw back lost ad dollars. The strategy: leverage the courts.According to the WSJ, Yaccarino and X’s legal team have threatened to pull several major advertisers into their sweeping lawsuit against the World Federation of Advertisers (WFA), accusing the group of orchestrating an industry-wide boycott of the platform. As a result …

Elon Musk Threatens Advertisers with X’s Legal Force to Resume Paying

Elon Musk’s X is suing advertisers and trade groups over a “boycott,” using legal pressure to recover lost ad revenue—and some brands are returning. The post Elon Musk Threatens Advertisers with X’s Legal Force to Resume Paying appeared first on MSPoweruser.

Elon Musk’s X Is Threatening Advertisers Into Spending Money — And It’s Working

Elon Musk and X CEO Linda Yaccarino have an interesting new pitch for advertisers. Essentially, spend ad money on our platform, or we’ll sue you. This all started, according to The Wall Street Journal, with Verizon. The company got an unusual message from X, saying “Spend your ad dollars with us or we’ll see you in court.” Since Musk took over the platform in October 2022, the company has been struggling to get advertisers, as many have opted to…

Sources detail how X used threats of lawsuits and pressure tactics to motivate companies like Amazon, Ralph Lauren, and Verizon to resume buying ads on the site

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